Shrimp Summit lays groundwork for global shrimp marketing campaign

TCRS is proud to have sparked the development of a unified global shrimp marketing campaign at its Shrimp Summit in July, 2023. Panelists at its “Expanding the Market” session — including Sandro Coglitore of Omarsa S.A., Tony Downs of Sysco, Chowdary Kunam of AZ Gems and Sandhya Aquaculture, Le Van Quang of Minh Phu Seafood Group, Thanachote Boonmechote of Thai Union, and Travis Larkin of Seafood Exchange — concluded that it was time to establish a fund to actively develop a unified global marketing plan.

Following the Shrimp Summit, several of these panelists participated in the Global Shrimp Forum in Utrecht, the Netherlands, on Sept. 6, where the formal step was taken to create a global shrimp council dedicated to promoting shrimp consumption around the world.

An overview and recording of the Shrimp Summit’s “Expanding the Market” session is available here.